Give the team control
Let marketing update the website independently, with AI and MCP tools providing an additional way to make changes.
Case study / Alex Villas Group
6 weeks. A completely new website infrastructure for Alex Villas Group.
We rebuilt Alex Villas Group’s website on Framer, connected property information to a shared Notion database and gave the team control over everyday updates.
Project at a glance
- Industry
- Property development
- Location
- Bali, Indonesia
- Duration
- Six weeks
- Services
- Web design · Web development · Website migration · CMS
From the founder
“After two years of struggling with agencies and freelancers, he came in with a clear plan and delivered in just six weeks.”
An outdated website. No single source of truth.
Alex Villas Group relied on an outdated custom website. Even routine information changes required external freelancers or specialists, slowing down the team’s ability to keep the portfolio current.
The company had also experienced attacks on the previous website. Moving away from that setup was part of the brief, alongside a design that better reflected the business’s size and maturity.
Development and unit information had no single source of truth behind it. Availability, images and descriptions needed a dependable place to be maintained, while the website needed clearer paths from browsing to enquiry.
What needed to change
Keep property information current
Connect developments and units to one shared source of truth.
Improve enquiries and their routing
Refresh the design for conversion and plan routes for sales enquiries and support requests into the CRM and Notion.
A new platform, connected data and a full redesign
A no-code website the marketing team can manage
We rebuilt the website in Framer, giving the marketing team direct access to its CMS. Everyday content updates could be handled through an interface designed for non-technical users.
Notion as the source of truth
Working with the client’s team, we created a Notion database alongside the website build. Unit information, images and descriptions were connected to that database, giving the development and unit CMS a shared content foundation.
A refreshed design and complete migration
The website redesign better reflects the company’s maturity and supports enquiry journeys. We migrated all pages while preserving the existing structure and URLs.
Before and after
BeforeAfter
BeforeExternal specialists needed for routine updates
AfterMarketing can manage content directly in Framer
BeforeNo single source of truth for property information
AfterUnit information connected to a shared Notion database
BeforeAn outdated custom stack that had experienced attacks
AfterA managed, no-code website built on Framer
BeforeA dated design that needed stronger conversion paths
AfterA refreshed experience built around projects and enquiries
Six weeks to rebuild. Enquiries from the first month.
6 weeksDesign, migration and connected CMS delivery
15+Enquiries reported following launch
Alex Villas Group received a working website with connected property information and a simpler way to keep it current. Marketing can manage the CMS directly, and the founder can use an MCP connection to make edits himself.
The website began generating enquiries in its first month, with more than 15 enquiries reported following launch.
