Case study / Arcway

From supplied designs to a responsive marketing website for Arcway.

We developed Arcway’s marketing website with custom interactions and reusable components, preserving the supplied visual direction across desktop, tablet and mobile.

Arcway marketing website showcasing its home design platform

Project at a glance

Industry
Real estate software
Location
United States
Duration
1.5 months
Services
Web development · Animation · Technical SEO
01

The design was ready. The website still had to work.

Arcway is a real estate software company. Our role was to turn its supplied marketing designs into a working website.

The build needed to retain the visual detail while making layouts, animation and recurring elements reliable across screen sizes.

02

What needed to change

Keep the design intact

Carry the supplied visual direction into the finished website.

Make it work across screens

Adapt layouts and interactions for desktop, tablet and mobile.

Make future changes easier

Build recurring elements as reusable components.

03

A careful implementation, from layout to interaction

Translate the supplied designs

We implemented the marketing website in Framer. Our responsibility was development, rather than the original visual design or the underlying product.

Build the interaction details

Custom animation and responsive behaviour brought the design into a working browsing experience across devices.

Create a reusable foundation

Shared components made recurring elements consistent. Technical SEO and media optimisation formed part of the implementation.

Arcway website section explaining the home visualization challenge
04

Before and after

BeforeAfter

BeforeSupplied marketing designs

AfterA working, responsive marketing website

BeforeInteraction ideas within the visual direction

AfterImplemented animation and responsive behaviour

BeforeRecurring elements to build and maintain

AfterReusable components for consistent changes

Arcway website process section showing plans, configuration and launch
05

A marketing website the team can build on.

Arcway received a responsive, component-based website that translates its supplied designs into a public marketing experience.

The reusable foundation supports ongoing maintenance and future page expansion.

06

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