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A bilingual website for a Dubai design and build studio, connecting service pages, completed projects, technical SEO and WhatsApp interaction tracking.
- English + Russian
- Service and portfolio CMS
- GA4 contact tracking
Real estate SEO & AI optimization
SEO for real estate & property developers.
Help buyers, investors and prospective clients find the right page when they research your services or developments. We connect search demand with useful content, sound technical foundations and enquiry measurement.
For developers, renovation, design & build and architecture businesses targeting relevant markets, including Dubai, Australia and Bali.
Book a discovery callOne-off foundations or ongoing support · Scope agreed after discovery
Selected clients
View workThe starting point
Your best projects need to be found.
A strong portfolio does little for search when services share one vague page, project information lives in images, or important URLs are difficult to crawl. Traffic alone also tells you little about the quality of the enquiries.
We start with your commercial priorities and existing data. The result is a focused plan for the pages to improve, the technical issues to fix and the information to publish next.
Selected work
Search work connected to real websites.
Read case study ↗
Read case study ↗
Cross-sector technical delivery: a healthcare website migration with redirect fixes, search continuity and ongoing performance reporting. This is implementation evidence outside real estate.
- Healthcare technology
- Migration SEO
- Search + analytics reporting
Services
What our real estate SEO work covers.
- 01
Search and competitor research
We review your current visibility, search intent and competing pages in the target market. Keyword opportunities are prioritised by relevance to your services and projects, alongside demand and competition.
- 02
A sitemap and page-level plan
Each priority topic is assigned to a useful service, development or supporting page. The plan identifies target queries, the visitor’s questions, related proof and internal links.
- 03
Technical SEO
We check crawlability, indexation, canonical URLs, redirects, sitemap coverage, metadata, headings and image delivery. Fixes are prioritised by impact and verified after implementation.
- 04
Service and project content
We prepare or refine copy around your expertise and approved project facts. A renovation page needs service detail and portfolio evidence; a development page needs location, status, layouts and a clear next step.
- 05
SEO & AI optimization
Clear answers, accessible text, consistent business facts and appropriate structured data help systems interpret the site. We assess AI visibility where it can be observed without promising inclusion in generated answers.
- 06
Measurement and next priorities
Search Console and GA4 show query visibility, landing-page visits and agreed contact actions. Monthly findings help decide what to improve next, with enquiry quality supplied by your team.
Practical details
Concrete outputs, agreed around your starting point.
The proposal identifies which of these outputs your engagement needs. A one-off audit and an ongoing SEO scope involve different levels of implementation.
Research outputs
- Search and competitor baseline
- Keyword groups mapped to existing or proposed pages
- A prioritised sitemap and content roadmap
Website improvements
- Technical issue list and agreed fixes
- Page titles, headings, copy and internal links
- Redirect and indexing checks for migrations
Ongoing review
- Monthly visibility and website-action report
- Notes on completed work and observed changes
- Recommended priorities for the next period
How it connects
Turn a search topic into a useful landing page.
- 01 / Intent
Villa renovation Dubai
A service-specific query with a clear location.
- 02 / Page
Renovation service
Scope, process, completed work and practical answers.
- 03 / Next step
Discuss a renovation
A relevant contact route with the service recorded.
Plan the scope
Choose the work your website actually needs.
- SEO foundations
- Research, technical review and page priorities for a launch or a website that lacks a clear search plan.
- Migration support
- URL mapping, redirects, metadata continuity and post-launch checks when moving or rebuilding a site.
- Ongoing SEO
- An agreed monthly scope for implementation, content improvements, reporting and the next set of priorities.
Strategy and measurement
Visibility is a starting point. Enquiry quality gives it context.
We establish a baseline before changes and compare equivalent periods, keeping seasonality, campaigns and major site changes in view.
Discovery
Relevant impressions, clicks, queries and landing pages in Google Search Console. Brand and non-brand demand are reviewed separately where useful.
Website actions
Organic landing-page sessions, successful form submissions and contact clicks in GA4. A WhatsApp click is an interaction, not a confirmed lead.
Business feedback
Qualified enquiries and project fit from your sales team. CRM information can add context where access and attribution support it.
Website delivery feedback
Read the Alex Villas Group case ↗“After two years of struggling with agencies and freelancers, he came in with a clear plan and delivered in just six weeks.”
Our approach
Research, implement, review and improve.
- 01
Audit and baseline
Review the site, search data, target markets and priority services. Identify technical constraints and content gaps.
- 02
Prioritised roadmap
Agree the pages, fixes and content work to tackle first. Each recommendation has a purpose and a way to assess progress.
- 03
Implement and verify
Publish approved improvements, test the affected URLs and review indexing. When another team owns development, responsibilities are defined in the scope.
- 04
Review and improve
Report the main changes and evidence each month. Revisit page priorities as search data and enquiry feedback develop.
Team control
A search plan your team can use.
You receive clear content and technical priorities, with ownership agreed for implementation. We can handle the website work or coordinate with your existing team.
For international sites, we research the terms used in each target language and plan distinct content where it is justified. Location pages need a real service proposition and useful local evidence.
Explore the D5 website and search foundations ↗Scope and investment
Start with the gaps. Agree the priorities.
- Engagement
- One-off or ongoing
- Scope and fees
- Defined in your proposal
The proposal specifies the research, technical implementation, content work and reporting included. Page count, languages, access and the current state of the site shape the scope.
We distinguish the time needed to deliver improvements from the time needed to observe search performance. Rankings and a fixed date for results are not guaranteed.
Book a discovery callQuestions before we start
The details that help you decide.
How soon can we expect SEO results?
Technical fixes can be delivered before their effect appears in search. Content, competition, authority and the starting position affect performance. We agree the delivery stages and track changes over time rather than promise a ranking or a fixed result date.
Can you improve our existing website without redesigning it?
Yes. We first check what the platform allows and which issues matter. Useful work may include technical fixes, stronger service pages, clearer internal links and improved tracking. A rebuild is recommended only when the existing setup materially limits the plan.
Do you handle local and multilingual SEO?
Where it fits the business, we include location-specific search research, accurate business information and language-specific page planning. We use real operating areas and approved facts; we do not invent office locations or duplicate pages for every city.
What is included in SEO & AI optimization?
We improve accessible content, page structure, business and project facts, answer clarity and appropriate structured data. The foundations overlap with SEO. AI answer visibility varies by system and query, and inclusion cannot be guaranteed.
Do you write and publish the content?
We usually prepare or refine copy using your service knowledge and approved project materials. The proposal confirms the number and type of pages, who approves facts and who publishes. Photography, original research and new renders are scoped if needed.
How do you report progress?
A monthly review combines relevant Search Console and GA4 data, completed work and recommended next actions. Contact clicks and successful forms are distinguished. Your feedback on confirmed enquiries helps us assess commercial value.
Do you guarantee first-page rankings?
No. We commit to the agreed work, clear communication and evidence-based reporting. Search positions depend on factors beyond any agency’s control.
Start a conversation
Where should your search work start?
Share your website, priority services and target markets. We’ll discuss the main gaps and the work that fits.